22 Testamenty
Client
Role
Design
Development
Copywriting
Tech stack
Webflow
Mission
There are 2 things to be certain, death and taxes. How to secure businesses when they have to handle both issues, at once.
Goal
A family office aimed to introduce a new consultancy service designed to help business owners secure their company’s continuity. The target audience was not the ultra-rich 1% but rather successful, wealthy entrepreneurs who ran limited companies with co-owners. Many of these individuals were unprepared for unexpected events, facing complex issues that intertwine law, finance, and taxation. The service focused on safeguarding businesses and ensuring that control of the company remained with family members in times of crisis.
Challange
This subject was particularly challenging to market, as it dealt with sensitive topics that most people prefer not to think about. Many potential clients were unaware of the risks they faced and often avoided considering the consequences of unpreparedness.
Solution
The breakthrough came with a shift in focus: instead of offering a solution for the client’s own potential absence, the service emphasized protecting the client by ensuring that all family members and co-owners had their wills in place. This reframing shifted the narrative from dealing with personal vulnerability to creating a safety net around the client. By presenting the service as a way to secure everyone else’s preparedness, clients found it easier to encourage participation from their families and business partners, ultimately safeguarding their own interests in the process.
Type of logo
For this project, a logo was needed to establish a basic identity. While it wasn’t a full branding or comprehensive identity effort, the logo was designed to align coherently with the client’s main brand and worked seamlessly within the project’s scope.
The story's rythm
In this project, we focused on crafting a thoughtful narrative rhythm. The goal was to gently present the key challenges and problems without resorting to aggressive scarcity tactics. Instead, we highlighted the most critical points, demonstrating a deep understanding of the issue while conveying confidence in our expertise to address it effectively.
